Hugh Marston Hefner (April 9, 1926 – September 27, 2017) was an American magazine publisher and life-stylist. He was the founder and editor-in-chief of Playboy magazine, a revolutionary publication, aimed at a sophisticated young readership, with revealing glamour photographs and sensational articles provoking charges of obscenity. The first issue, in 1953, featuring Marilyn Monroe in her nude calendar shoot, sold over 50,000 copies.
Hefner extended the brand into a world network of Playboy Clubs, as well as his own luxury mansions where the Playboy ‘playmates’ shared his wild partying life, keenly reported in the media. An advocate of sexual liberation and freedom of expression, Hefner was a political activist in other causes too, including the Democratic party, First Amendment rights, animal rescue, and the restoration of the Hollywood Sign.